A Loan lending Mobile Application
Goals:
- Users want to purchase gadgets with the option of installment payments.
- Users want to get loan instantly but have to go and queue in the bank or provide long documentations.
- The need for a consolidated platform for the organization's instant loan products
- The need for a consolidated platform for the organization's instant loan products
- Users want to track their loan application status.
The Team:
- UI/UX designer
- Product owner
- Product manager
- Customer Experience
- Corporate Communications
- Enterprise Architect
- Project manager
- Business Analyst
- Backend developer
- Frontend developer
- Quality Assurance Tester
- Application manager
My roles:
- UI Designer (majorly)
- UX Designer
Project Breakdown:
The research for this project was already carried out by the Customer Experience team and the business team while the Design team was mostly responsible for piecing together the data, generating personas, customer journey maps, user-flows and designing the prototypes of the loan application.
Some of the data that was gotten from research that helped in building the platform were:
- Users wanting to know what loans they are eligible for.
- The repayment schedule for loans.
- How to monitor the progress of the loan request.
- Users being able to instantly apply for a loan.
Persona
Customer Journey Mapping
Device Finance on QuickBucks - Gadget E-Commerce
One interesting feature on QuickBucks is the device finance feature where users can purchase devices and spread the payment across months thereby removing the burden of a single massive payment. This serves as an e-commerce platform for purchasing devices in installments as merchants registered with the organization can sell their goods on the platform while users can purchase.
Some of the problems that could be envisaged were the issues of default in the loan repayment. To eliminate this first problem, the solution was made available for those who have an account in the organization.
Another reason for the problem stated above was that some users might want to pick devices that are way above their budget and will find it difficult to repay the loan at the right time. To eliminate this, an eligibility system was developed so that users can only see devices within their eligible range. This is calculated through the account usage of the user to curb fraud and theft.
The solution made it easy for users to track the status of the device requested for and see their loan status as well.
The image below shows the user journey for device finance on QuickBucks.
This solution was also made available on the web.
User Journey of Device Finance on QuickBucks
Customer Journey Map of Device Finance on QuickBucks
Hi-fidelity screens of Device Finance on QuickBucks
Device Finance on web - Gadget E-Commerce
For easy access and inclusion for those that did not have a smartphone, the solution was also designed to be accessible through a web version. The user journey remains the same as that of the mobile so that the experience is seamless across all platforms.
Users log in and see a list of eligible devices which they can select from.
Users can set the specifications of the devices as earlier stated and proceed to get the device.
High-Fidelity Prototype
High-Fidelity Prototype (Proposed Version 3)
Though some of the earlier designs are not shown here but after carrying out usability testing with them, issues around accessibility, simplicity and ease of navigation were raised, hence the need for the version two. The version is still a work in progress as I left the organization before the project was carried out but what I have was what I was proposing.
For context here, initially the color of the primary button was a light orange and users had issues seeing the text of the button well. After running a WCAG 2.0 test, blue was a better option.
In summary, the team was able to design a platform that generated a revenue of over 1.2 million USD (500 million naira) as at April 2021 and over 78,000 active users as at May 2021.
To interact more with this platform, you can check the iOS app store and Google Playstore for QuickBucks. Below is the link to the prototype design for version. Works are already ongoing for a version 3.
Design Prototype:
